PROMOS & EVENTS
Planning to use video to increase conversions? Good idea.
What’s the most important part? It has to be interesting to watch.
Quality = Attention span
Your promo video only does you any good if people actually watch it, and like it.
As Seinfeld said, “There is no such thing as an attention span. There is only the quality of what you are viewing.” This captures the essence of a great promo video.